If a Tweet Worked Once Send It Again

I of the about interesting things nearly Twitter is the fact that, unlike other social networks, yous take to get against your gut feelings. Twitter is a very time-sensitive platform, which means messages have a very curt lifespan. If i of your followers hasn't seen a tweet within an hour or two, chances are they probably won't see it at all.

Oh, Twitter has a curated feed, but that virtually makes it worse. Information technology ways that some people will go preferential handling, and others will rarely be seen at all. It's not quite as bad as Facebook, since the time-focused feed is below the curated feed, just it notwithstanding ways a lot of your users won't run across your messages up forepart and center the way you would like. Y'all terminate upward with a buffer of other peoples' content in front of yours, in improver to all of the content posted since yous posted.

For some people, peculiarly your most engaged users, it will work out in your favor. They will see your content alee of all the rest, every time they log in. For most of your followers, though, it's a internet loss.

This is where yous have to become against your instincts. On social networks, on forums, on blog comments, and on blog posts themselves, the general thinking is to post once and once only. There are practiced reasons for this, of course. For social networks, people are worried most spam. When your users see also many messages from you in their feed in too curt a time, they'll be more probable to call up you're spamming them. This can result in an unfollow or even a spam report, which tin can be very detrimental.

In forms of permanent content, similar forum posts, weblog posts, and comments, indistinguishable comments or content tin can be very detrimental. At that place, non simply do y'all not have "the algorithm" to arraign for users seeing your content more than frequently than y'all would like, the evidence is plain to come across. Yous're not suspected of spamming, you really are spamming. Not to mention, duplicate content penalties for SEO can be extremely bad.

On Twitter, though, almost people aren't browsing your profile page itself, they're browsing their own feeds. This ways fifty-fifty if you post the aforementioned exact tweet one time every 6 hours, they aren't likely to encounter information technology more in one case or twice. Even if they practise see information technology more oft, they might attribute i instance to the curated feed and one to the timeline feed, and won't recollect twice nigh it.

A Layer of Deviousness

Here's the thing, though; yous aren't necessarily always going to be posting the same exact tweet more than once. The content of the tweet will be the same, but the actual tweet will be different, if yous know what I mean.

Say, for example, you lot're a car company, similar Mazda. Yous're releasing new models for the new model year, of your two principal makes, the Mazda 3 and the Mazda vi. You can easily mail once per twenty-four hour period, alternating, for each of the cars. So yous might have a Mazda three mail service on Monday, a 6 mail on Tuesday, another iii post on Wednesday, and so along.

In fact, Mazda does exactly that. You can cheque their Twitter feed right now and likely run into an case of this in activity, though manifestly if you're coming into this article months after it was published, it volition look a picayune different.

Each individual tweet is unique. One might call out the interior styling of the car, while the next talks nigh the engineering of the gas pedal, and the next talks nearly how tight the steering is, and some other is only a promotional video looking to exhibit an emotion in the viewer.

Every brand tin can do this, and in fact, I highly recommend doing it. You might not be pitching a series of new automobile models, but y'all're probably promoting a week'due south worth of weblog posts.

An Example

For this thought experiment – I don't have a Twitter account on mitt to prove you it in practice – let's assume you're a blog writing an average of three blog posts per week. 1 is published on Mon, one on Midweek, and one on Friday.

Let's say yous too try to maintain an active Twitter account. At present, I've talked about it earlier, but an ideal Twitter account tends to postal service around iii-5 times per day. We'll say you're going for the center of the route, four times a twenty-four hour period.

You lot have, in a given week, three pieces of content to promote and 20 individual tweets with which to do information technology. Some of those tweets will exist content other than your own, and some of them volition exist non-promotional comments and just patently onetime organic posts. Permit'southward say that takes up v of your posting slots, leaving you 15 left.

xv tweets over the course of v days, which is a nice even three per day. Your tweets are going to be spread throughout the twenty-four hour period, so readers are rarely going to meet all of them, only you'll be catching nigh of your active audition throughout the day.

A schedule for posting, then, might look something similar this.

• Monday: Publish blog postal service 1, tweet about post 1, tweet about organic item, tweet about a mail service from last week, tweet nearly mail 1 again.
• Tuesday: Tweet about web log post 1, curate a piece of content, tweet nigh a post from last week, tweet about postal service 1 once more.
• Wednesday: Publish blog post 2, tweet almost post two, tweet about mail 1, curate a slice of content, tweet about post 2 once more.
• Thursday: Tweet about postal service 2, post something organic, tweet well-nigh post i, tweet about postal service two.
• Friday: Publish blog postal service 3, tweet most mail 3, tweet about post 2, post something organic, tweet near post 3 again.

This continues from week to calendar week. The "post from last week" slots volition exist the previous calendar week's post 3 or mail 2, whichever you want to push more.

Manifestly, this becomes a very self-promotional feed. It'due south e'er possible to adjust it, though. If you find that people don't like and then many posts promoting your blog, you can dial back a little fleck and cut out some of the promotion of post 1 on Thursday and Friday.

How can yous post tweets about the aforementioned piece of content over and over? It'south really pretty easy, if you take a look at many of the blogs out there that use a click to tweet plugin.

Ideas for Tweeting Multiple Times

What I've done here is come up with a bunch of ideas y'all can use to tweet a post. Any one of them volition brand a good single tweet, and they are all unique and so you tin can use them to tweet the aforementioned content in an interesting way. Don't forget to include the link and any relevant hashtags you might desire to employ!

• Only mail service the championship of the web log postal service every bit a new tweet with a link to that post.
• Postal service an interesting question that is answered past the mail service.
• Ask the reader if they've ever encountered Ten problem that your post solves.
• Post an interesting piece of data or a statistic that you bring up as office of the source information for your postal service.
• Send an @mention to an influencer you mention or link to in your mail service, but employ the mention later in the tweet so it's a public tweet.
• Send a similar version of the previous options, only with different images attached to the tweet to make it await different in your stream.
• Repeat the same verbal tweet at a very dissimilar time of twenty-four hour period to reach a unlike segment of your audience.

Don't be also agape of repeating posts too frequently. Hootsuite posted one particular link 44 times, and considered information technology perfectly fine. They fifty-fifty got chosen out for information technology, but the fact is, they take so many followers that it'southward still relatively unique each time it'southward posted.

That'due south one of the major tricks you lot need to remember; the larger your audience, the more you can become abroad with. The larger your audience, the more raw numbers see your posts, simply the lower the overall percentage is. This is only due to how distributed beyond time zones and action hours your audition becomes. When you have 5,000 followers, you might not fifty-fifty be able to support 20 tweets per week. When you have 5,000,000 followers, yous can mail pretty much as often as yous want and people will emulate y'all in hopes of gaining your level of success.

Afterwards all, all an influencer is is someone who happens to be successful. Information technology doesn't really matter if you completely lucked into your fame; people will endeavour to figure out how to emulate what y'all did so they too tin luck into fame. Once y'all attain the level of influencer, y'all're no longer beholden to the treads, you become the one setting those trends. A trendsetter, if y'all will.

At the end of the day, that's what nosotros all aspire to exist. When yous reach that level of fame, you don't need to pay so much attention to the fine details of marketing, and can instead focus on the broad strokes.

Words of Caution

Before you embark upon a course of multi-posting your content, yous should be enlightened of the possible pitfalls in doing so.

Number i is the size of your audience. If your audience is too small, it won't be able to support such frequent posting. People volition wonder why you're interim like a huge make when y'all're non, and you'll get a bit of a negative reputation merely based on interim like an imposter. The "dress for the job you want" ethos doesn't quite work here.

Second is that you should avert posting the exact same tweet more 2-3 times in a given week. You can post the aforementioned link multiple times, the same tweet with unlike images, and then forth, but you can't mail service the exact same tweet with the verbal same link, hashtags, and images over and over. This begins to wait a lot more than like spam and might force Twitter to have activeness. Information technology will besides probable result in some unfollows when people decide they don't desire to see the same matter over and over.

Be mindful of user complaints near your content. If people come forrad to reply to your messages or DM you lot nearly how they don't like seeing your content that often, information technology's something worth analyzing. Think that for every person who comes forwards, in that location are anywhere from a dozen to a thousand more than who accept the same opinion just who don't care enough to speak up.

Always exist experimenting. If your audience seems responsive to Ten number of tweets of a given piece of content, endeavor to tweet the next ane X+1 times. However, you accept to be mindful of the difference in content itself. I piece might do well, non because of how often yous tweet information technology, but considering information technology's only a improve, more resonant commodity.

Plain, y'all should experiment with different kinds of tweets. Does your audience respond more to statistics or questions? Practice they like tweets with serious images or memes? Do they prefer jokes or serious tones in their hashtags? These are all questions you tin answer and utilize to adapt the future posts y'all create and market.

At the cease of the day, you always have to exist adjustable. No i strategy is going to fit every make, and in fact, no one strategy is going to fit your brand for more than a year. The social world is always changing, and the techniques you use to reach your audience today might non piece of work tomorrow.

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Source: https://follows.com/blog/2022/02/tweet-post-multiple-times

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